Velura — Complete Marketing for Mattress Manufacturer in New Damietta
Full marketing campaign for Velura mattress manufacturer in New Damietta — brand identity, monthly content, short-form videos, and multi-platform ad campaigns.
Client
فيلورا Velura — مصنع مراتب دمياط الجديدة
Service
Brand Identity + Full Marketing + Paid Ads
Date
21 Jul 2026
From the designs (8)
Challenge
Velura manufactures medical-grade mattresses to global standards in New Damietta (Egypt's furniture capital), but the local mattress market is crowded. They needed clear differentiation on quality and warranty, plus pre-purchase trust building.
Strategy
Positioning:
"Feel the softness from Velura" — hotel-like sleep experience + long-term comfort (10-year warranty).
Key messages:
- The difference shows after 5 years — Velura mattresses maintain shape while ordinary ones deform after 1 year
- 7 specs to know before buying a mattress
- Back health isn't a luxury — proper spinal support
- Hotel-grade sleep without a hotel — Super Soft + Memory Foam layers
- Heat & humidity resistant materials
Content:
- Educational Posts + demo Reels + comparison Carousels
- Video hooks addressing sleep pain points (back pain, heat, shape loss)
- Ad campaigns targeting Damietta + Dakahlia + surrounding cities
Results
The campaign raised Velura's brand awareness across Damietta and positioned it distinctly against competitors as a manufacturer meeting global standards at competitive local pricing.